What is a collection

A collection page is a curated look is a group/cluster of different products put together by a curator (or product graph) with taste/aesthetic. A curated look is usually represented by aspirational imagery/photography.

Problem

Low discoverability of the collection because they can only be found on separated category pages which have very low traffic. None of the items are seen within a context/collection.

Customer values

Customers love curated collections since it helps to inspire and discover products, thus elevating the curated collections experience across search and item pages, along with having a designated collections page, will increase the accessibility for them to experience relevant curated collections based on items and collections they have engaged with.

Success metrics

• •Collections pageviews per session
• •Conversion per visitor
• •GMV per visitor
• •Repeat visits
• •Repeat purchases

Solution

• •Increase discoverability on the curated content in a consolidated place
• •Create rabbit-hole discovery loops at every touchpoint

Results

Led design on both the Andriod and iOS platfroms within a tight timeline. Partnered with product and many UX teams to develop design that solve customer needs. It successfully launched and now live on the Walmart app.

This curated collection front and backend capability initially launched with the home categories and has been adapted by other verticals, eg. fashion and every living shortly after.