TOBI is an online boutique offering the latest fashion at amazing prices. Based in California, TOBI serves our customers in over 100 countries. TOBI is creating the next generation online shopping experience, which will be more personal, convenient, and fun than what is out there today.

Brand: TOBI
Tagline: From California with Love
Tobi Brand Idea: The perfect, 25-year-old, sexy, adventurous, California girl

The new distinctive identity and the overall selection of fonts are contemporary, edgy, and smart, and resonate well with our audiences.

The high-impact, edgy, and distinctive brand visuals were inspired by the aesthetic of Apple and Terry Richardson. The photography style is simple and real with a California distinctiveness. The TOBI brand connects emotionally with our customers.

www.tobi.com

Role

Creative Brand Manager

Developed the overall brand strategies closely with the CEO and key skateholders. Art directed all the brand’s visual look and feel, identity system, develop brand voice, write creative briefs, guide customer experience of brand online. Execute key branding products: logo, font, website, email, social media, and packaging.

Presented final brand strategy and guidelines to cross-channel partners for their adoption as well as drove consistent brand experience across all touch points.